Welcome to Our Privacy Commitment
At Battersea Bathrooms, we take your privacy seriously. As a UK-based retailer specializing in premium tiles and accessories for bathrooms, kitchens, and beyond, we understand the importance of safeguarding your personal information. Operating exclusively within the United Kingdom through our website, www.batterseabathrooms.co.uk, we are fully committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy is designed to provide you with a clear, detailed, and transparent explanation of how we collect, use, protect, and share your personal data.
Whether you’re browsing our extensive range of tiles, requesting samples, or placing an order, we ensure your data is handled with care. By using our Website or services, you agree to the practices outlined here. If you have any concerns, please don’t hesitate to reach out to us—we’re here to help!
1. Who We Are and How to Contact Us
Battersea Bathrooms is a proudly British company registered in England and Wales, located at 1 Verdon Cottages, Rainham Close, SW11 6SS, Battersea, London. We specialize in high-quality tiles for every part of your home—think stunning bathroom mosaics, durable kitchen floor tiles, or elegant outdoor slabs. We also stock trusted brands for all your tiling accessories. Our services include free tile samples, next-day delivery for orders placed before 12:00 pm (subject to availability), and free shipping on orders over £450, all exclusively for UK customers.
Under the UK GDPR, Battersea Bathrooms acts as the data controller, meaning we decide how and why your personal data is processed. We’ve appointed a Data Protection Officer (DPO) to oversee our data practices, and you can reach them at:
Email: office@batterseabathrooms.co.uk – Expect a response within 48 hours.
Postal Address: Battersea Bathrooms, 1 Verdon Cottages, Rainham Close, SW11 6SS, Battersea, London.
Contact Form: Use our Website’s contact form for inquiries or support.
Battersea Bathrooms is registered with the UK’s Information Commissioner’s Office (ICO), ensuring our practices meet the highest standards of data protection.
2. What Personal Data We Collect and Why
To provide you with a seamless shopping experience, we collect only the personal data necessary to deliver our services, from browsing to checkout. Here’s a breakdown of what we collect, how, and why:
2.1 Information You Share with Us
Account Creation: When you sign up for an account (personal or B2B) or request our newsletter, we collect your full name, email address, phone number, and postal address. For example, if you’re a trade customer, we might ask for your business details to tailor your experience.
Orders and Payments: When you buy tiles or accessories, we collect your billing and shipping addresses, order details (e.g., which tiles you chose), and payment information. Don’t worry—payment details like card numbers are handled securely by trusted providers like Stripe or PayPal and aren’t stored by us.
Customer Support: If you reach out via our contact form or email to ask about a delivery or return, we collect your name, contact details, and the message content to assist you effectively.
Feedback and Reviews: Love our tiles? If you leave a review or rating, we may collect your name or username and your feedback to showcase on our Website.
2.2 Information We Collect Automatically
Website Usage: Using cookies (small text files stored on your device), we track your IP address, browser (e.g., Chrome or Safari), device type (e.g., iPhone or laptop), and how you navigate our Website—like which tile collections you view or how long you spend browsing.
Approximate Location: We may estimate your general location (e.g., city-level) from your IP address to optimize delivery options, but we never collect precise geolocation without your permission.
Device Details: Technical details like screen size or operating system help us ensure our Website looks great on your device.
2.3 Information from Partners
Payment Processors: Services like Stripe, PayPal confirm whether your payment went through or flag potential fraud risks.
Delivery Partners: Couriers like DPD, APC Overnight, Pallet Services or Royal Mail share updates, such as when your tiles are delivered.
Marketing Partners: If you click our ads on Google, Bing Ads or social media, we might receive anonymized data about how you found us.
We avoid collecting sensitive data (e.g., health or political views) unless absolutely necessary—say, if you request accessibility accommodations—and we’ll always ask for your explicit consent first.
3. How We Use Your Personal Data
We use your data responsibly to deliver a top-notch shopping experience, improve our services, and meet legal requirements. Here’s how:
Process Your Orders: From confirming your purchase of porcelain tiles to arranging next-day delivery, we use your data to fulfill your order and provide support, like handling returns. (Legal Basis: Contract)
Enhance Your Experience: We analyze browsing patterns to suggest tiles you might love or improve our Website’s layout. For instance, if you often view outdoor tiles, we might highlight similar products. (Legal Basis: Legitimate Interests)
Send Marketing Updates: With your permission, we’ll email you about new tile collections, exclusive offers, or tips for tiling projects. You can opt out anytime via the “unsubscribe” link. (Legal Basis: Consent)
Protect Our Website: We monitor for suspicious activity, like repeated failed login attempts, to keep your data safe. (Legal Basis: Legitimate Interests)
Meet Legal Obligations: We keep records for tax purposes (e.g., VAT) or respond to authorities if required, ensuring compliance with UK laws. (Legal Basis: Legal Obligation)
Understand Our Customers: We use anonymized data to spot trends, like which tile styles are most popular, to stock what you love. (Legal Basis: Legitimate Interests)
We regularly review our data use through Data Protection Impact Assessments to ensure we’re protecting your rights.
4. Why We're Allowed to Use Your Data
The UK GDPR requires us to have a valid reason for processing your data. Here’s what we rely on:
Contract: To deliver your tiles or process a refund, we need your data to fulfill our agreement with you.
Consent: For things like marketing emails or optional cookies, we only proceed if you say “yes.” You can change your mind anytime.
Legitimate Interests: We use data to improve our Website or prevent fraud, but only after ensuring it doesn’t harm your rights through a Legitimate Interests Assessment.
Legal Obligation: We keep data to comply with UK laws, like tax regulations or consumer rights.
5. Who We Share Your Data With
We never sell, rent, or trade your data. We only share it with trusted partners who help us run our business, and they’re bound by strict agreements to protect your information:
Service Providers: Payment processors like Stripe handle your card payments securely; couriers like DPD deliver your tiles; IT providers host our Website; and email platforms send your order confirmations.
Advisors: Our accountants or lawyers may access data for audits or legal compliance, but only under confidentiality rules.
Authorities: We share data if required by law, like with the ICO or HMRC, but only when strictly necessary.
Business Changes: If Battersea Bathrooms is sold or merged, your data may be transferred, but we’ll ensure it’s protected.
We share the minimum data needed and use anonymization whenever possible.
6. International Data Transfers
Since we only sell in the UK, most of your data stays here. However, some partners (e.g., cloud providers) may be based outside the UK. We protect your data with UK-approved Standard Contractual Clauses or other safeguards to ensure it’s treated with the same care as in the UK.
7. How Long We Keep Your Data
We only keep your data as long as needed:
Order Records: Up to 7 years for tax and legal purposes, like VAT records.
Account Information: Until you ask us to delete it or if your account is inactive for 2 years.
Marketing Preferences: Until you unsubscribe from our emails.
Website Logs: Up to 12 months for security and troubleshooting.
After these periods, we securely delete or anonymize your data.
8. Our Cookie Policy
A cookie is a small file placed on your device that helps us recognise you as a user and personalise your experience on our website. Cookies allow us to analyse web traffic, remember your preferences, and provide tailored website functionality. We use cookies to identify which pages are being accessed, to analyse visitor patterns, and to improve website performance. The data collected through cookies is used for statistical and operational purposes only and is not used to identify individual users without their consent. You have the option to accept or decline cookies through your browser settings; however, declining cookies may affect the functionality of certain features on the website. Here’s what we use:
Types of Cookies
Essential Cookies: These keep the Website running, like remembering your cart items or securing your login. No consent needed.
Performance Cookies: Tools like Google Analytics track (anonymously) how you use our site to help us improve it.
Functional Cookies: Save your preferences, like your preferred language or saved items.
Advertising Cookies: Show you relevant ads (e.g., via Google Ads) based on your browsing.
When you first visit, a cookie banner lets you choose which cookies to allow (except essential ones). You can also block cookies in your browser, but some features may not work. Check third-party sites like Google for their cookie opt-outs.
9. How We Protect Your Data
We use industry-standard measures to keep your data safe:
Encryption: SSL/TLS protects data during transmission.
Access Controls: Only authorized staff access your data.
Security Audits: Regular checks to spot vulnerabilities.
Training: Our team is trained on data protection best practices.
If a data breach occurs, we’ll notify you and the ICO within 72 hours if required. While we strive for top security, no system is 100% foolproof.
10. Your Data Protection Rights
The UK GDPR gives you control over your data. Here’s what you can do:
Access: Request a copy of all data we hold about you.
Rectification: Fix any errors in your data, like an outdated address.
Erasure: Ask us to delete your data if we no longer need it.
Restriction: Pause our use of your data in certain cases.
Portability: Get your data in a machine-readable format to share elsewhere.
Object: Stop us using your data for marketing or other purposes.
Withdraw Consent: Opt out of emails or cookies anytime.
To exercise these rights, email us at office@batterseabathrooms.co.uk. We’ll respond within 30 days, free of charge.
11. Protecting Children’s Privacy
Our Website is designed for adults and not intended for anyone under 16. We don’t knowingly collect data from children, and if we discover any, we delete it immediately.
12. Updates to This Privacy Policy
We may update this policy to reflect new laws or changes in our practices. You’ll find the latest version here, with the effective date updated. For major changes, we’ll notify you by email or a Website pop-up. Continuing to use our services means you accept the updated policy.
13. Links to Other Websites
Our Website may link to external sites, like our payment processors or social media pages. We’re not responsible for their privacy practices, so please review their policies before sharing data.
Our Commitment to You
At Battersea Bathrooms, your trust is our priority. We’re dedicated to protecting your personal data with transparency and care, ensuring you can shop for tiles with confidence. If you have any questions or concerns, our team is just an email or click away. Thank you for choosing us for your tiling needs!
Contact Us
If you have any questions, concerns, or requests regarding your personal data, please contact us at:
Battersea Bathrooms
Website: www.batterseabathrooms.co.uk
Email: office@batterseabathrooms.co.uk
Phone: 020 3941 9497
Registered Address: 1 Verdon Cottages, Rainham Close, SW11 6SS, Battersea, London
Company Registration Number: 14582219